Product Update! Sturdy now integrates with Jira

We’re making it easier than ever for teams to tap into the power of customer conversations. With this integration, Sturdy’s AI-driven insights—trained to spot key behaviors and trends unique to your business—are now right where your team works. That means more proactive decisions, better collaboration, and a serious productivity boost.

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Here’s how Sturdy works with Slack.

• Get the right insights, right in Slack. Sturdy delivers AI-powered Signals where your team already works, flagging risks, expansion opportunities, and other key moments in real-time. No more digging through conversations—just actionable insights when you need them.
  
  
• Stay on top of every conversation. If your team works asynchronously in Slack channels, it’s easy for important feedback to get lost. Sturdy keeps you ahead by surfacing critical insights before they slip through the cracks.
  
  
• Act fast, not after the fact. Whether it’s a service risk, a feature request, or a potential upsell, Sturdy helps teams spot and respond to what matters—without disrupting their workflow.
  
  

Seamless sync with your tools. Sturdy doesn’t just stop at Slack. Insights discovered in customer Slack channels automatically flow into Jira, CSPs, CRMs, and other systems, ensuring the right teams get the right info—without extra work.

He doesn’t talk much, but when he does, you’d better listen.

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Quote from C-3PO, Star Wars: A New Hope

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A few days ago, I spoke to a business leader, and they asked, "How would Sturdy work for customers who never contact us?"

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"Do you know who those customers are?"

"No idea."

"Would you like to?"

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“Dark Customers.” It is almost impossible to source this list. Your customer might be dark to five silos, and bright in just one. 

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(By the way, there is a little-known filter in the Accounts page of Sturdy that lets you sort by “Last Inbound.”  Check it out. You can see the last time any customer sent you an inbound message.)

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Let’s be fair. In a recurring-revenue business, a lack of inbound contact isn’t necessarily bad. Sometimes your customers don’t feel the need to chat with you, but they like you just the same. 

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But, here’s the cool thought. What should happen when a Dark Customer suddenly reaches out? 

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For example, Acme Corp sends an email to your CS team for the first time in 18 months. What needs to happen next?

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I would want to know. So, we’re working on that. Naming such a signal is a bit tricky, if you have ideas, let us know.

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The future doesn’t belong to systems that store data and automate workflows—it belongs to those that synthesize information, surface insights, and drive action.

The days of bouncing between screens, hunting for information, and manually aligning teams? Numbered.

Every day, we are getting closer to a workplace where:

-Knowledge workers won’t be glorified data entry clerks. Technology will finally do the heavy lifting, freeing them to focus on strategic work. These people will be responsible for outcomes without being encumbered by the tedium. As a result, we will need fewer people to acquire and keep our customers.

- Every team continues to work on their screen of choice, but the data they have access to will be aggregated across every system. They may be on different screens, but everyone will be on the same page. The next era is about alignment, automation, and AI-driven decision-making.

- There will be a fundamental shift in the tech business model. Businesses won’t pay for ‘seats’—they’ll pay for intelligence. The old model of software—charging for logins, licenses, and user seats—is dying. No one wants to pay for access to another tool; they want outcomes, insights, and automation that drive real impact. The solutions that deliver intelligence over any interface will define the next era of technology.

The shift is happening—those who embrace it will lead, while those who resist will be left behind. The future belongs to businesses that trade inefficiency for intelligence, that replace busywork with impact, and that empower people to think, create, and drive outcomes—not just enter data. Innovation doesn’t wait.