Building a brain for your business
Our mission is to enable our customers to use data to create the best experiences for their customers.
Britt Wirt
Joel Passen
Jonathan Chenard
Nathaniel Hazelton
Steve Hazelton
A brief prequel
In a previous life, we built a B2B SaaS company called Newton Software. We reached 2,500 customers by focusing intently on having a great product and keeping our customers happy. We got bought by a company with 25,000 customers. Growing our customer base from 0 to 2,500 and then rapidly to 25,000 taught us we couldn't answer even the simplest questions that inform health. If you want to grow your business, you know that selling stuff is #1, and keeping customers is a close second.
Sturdy was born to solve a HUGE business problem
So, why is it so hard to answer the questions that help you keep customers? Questions like this are almost impossible to answer with yesterday's tools:
- Who is the best CSM at keeping customers?
- Which of our customers asked about their renewal date last quarter?
- Can you let me know every time our buyer leaves the company?
- And the most important question of all, "Is our product annoying or are we doing annoying things?"
Increasingly exotic morgues
If you read this far, you are probably like many other Services and Tech leaders who spend a lot of time examining why a customer canceled. You have built a really powerful "customer morgue." We had one of the best morgues. What we realized, for our business, was that 20% of our churn was unavoidable because a customer went out of business or got bought. (We sold primarily to SMB)
The rest of our churn was entirely preventable. That's right, 80% of our churn could have been avoided.
99% of our data was wasted
What we realized is that 99% of the data that informed churn was read once and then wasted. Customers were telling us how to get better. These insights almost never got to a person who could fix them. Our improvements were built with scar tissue instead of data.
And so we said, long before AI was a thing, that we were going to build a solution that turned every customer conversation into something useful for our product, service, and management teams.
And, it worked.
FAQs
Feel free to reach out — our team is here and happy to help.
Sturdy is the world’s first early warning system for your business—analyzing every customer conversation to identify risks before it’s too late. The truth is that it’s humanly impossible to catch every issue that harms your business. Sturdy was built to ensure nothing goes unnoticed so the right team members can act in time.
Sturdy is ideal for B2B companies. Our customers vary by industry, with a concentration of success stories in marketing services, business services, SaaS, and medical device manufacturing. Companies of all sizes use Sturdy, from scale-ups to multi-national enterprises.
From C-suite executives and product leaders to services and marketing teams, Sturdy delivers insights at scale derived from the everyday conversations that everyone in your business has with your customers.
Sturdy uncovers hidden patterns and root causes of business risks. It helps resolve issues that teams may miss, such as misrouted data, unnoticed problems, or siloed information, providing critical insights to act on.
Sturdy anonymizes and redacts all PII to ensure you deliver the privacy and protection your customers deserve. It also provides peace of mind in remaining 100% compliant with GDPR and other privacy regulations.
No! Sturdy is like having a 30-person data team that collects, cleans, merges, analyzes, and classifies your data. The platform has everything you need to start using the power of AI to reimagine products, tune processes, and build better relationships with your customers this week. Getting started takes a few days and requires less than an hour from your IT resources.
You’re in good company. Virtually no one’s data is in good shape. And here’s the thing: we deal with the messiest of all your data sources, the unstructured text-based data sitting in inboxes, cases, and more call transcripts. We are in the business of dealing with messy data.
