Churn is Not a Customer Success Problem
The data is in—2.4 billion words of raw customer conversations. Discover who is responsible for customer churn and how to prevent it in 2025.
What You'll Learn
The Last Data Frontier
Unstructured business data refers to the raw, unorganized information generated by modern communication channels. Discover why it is essential for your business in 2025 and how to unlock it with AI.
2,400,000,000 Words
Since 2021, Sturdy has analyzed 2.4 billion words and 22.4 million business conversations. Discover what we've unveiled with this analysis regarding products, processes, and net revenue retention.
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What's Driving Churn?
Sturdy's AI analyzed real customer conversations—emails, calls, tickets, and chats—to identify what actually drives customer churn. This wasnʼt a gut check or a survey. It was raw, unsolicited truth, straight from the source.
"If we had these Signals in the past, we would have already prevented several cancellations this year."
"Year to date, we haven’t lost any clients in our 100+ segment base, and a big part of that is having our hand on the pulse with Sturdy."
"We discovered that one of our product lines was responsible for 84% of our customer confusion and dissatisfaction."
"It took less than six weeks to see month-over-month retention improve by 30%."
Sturdy ensures that nothing goes unnoticed, so the right team members can act in time
FAQs
Feel free to reach out — our team is here and happy to help.
Sturdy is the world’s first early warning system for your business—analyzing every customer conversation to identify risks before it’s too late. The truth is that it’s humanly impossible to catch every issue that harms your business. Sturdy was built to ensure nothing goes unnoticed so the right team members can act in time.
Sturdy is ideal for B2B companies. Our customers vary by industry, with a concentration of success stories in marketing services, business services, SaaS, and medical device manufacturing. Companies of all sizes use Sturdy, from scale-ups to multi-national enterprises.
From C-suite executives and product leaders to services and marketing teams, Sturdy delivers insights at scale derived from the everyday conversations that everyone in your business has with your customers.
Sturdy uncovers hidden patterns and root causes of business risks. It helps resolve issues that teams may miss, such as misrouted data, unnoticed problems, or siloed information, providing critical insights to act on.
Sturdy anonymizes and redacts all PII to ensure you deliver the privacy and protection your customers deserve. It also provides peace of mind in remaining 100% compliant with GDPR and other privacy regulations.
No! Sturdy is like having a 30-person data team that collects, cleans, merges, analyzes, and classifies your data. The platform has everything you need to start using the power of AI to reimagine products, tune processes, and build better relationships with your customers this week. Getting started takes a few days and requires less than an hour from your IT resources.
You’re in good company. Virtually no one’s data is in good shape. And here’s the thing: we deal with the messiest of all your data sources, the unstructured text-based data sitting in inboxes, cases, and more call transcripts. We are in the business of dealing with messy data.
