Predict and Prevent Customer Churn
Companies need to stop treating churn as a CS-only metric and start treating it as a company-wide responsibility. Don't worry, Sturdy has your back.
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"If we had these Signals in the past, we would have already prevented several cancellations this year."
Sturdy isn’t just another AI wrapper or dashboard. It’s a proven platform delivering measurable results across industries for over four years.
You have server alerts for your tech stack. Why not for your customers?
Sturdy uses AI to analyze every customer conversation across your customer-facing tech stack and notify you of the immediate risks and trends harming retention. The things that keep you up at night, like “We lost point of contact!” or “Can we get a copy of our contract?” are turned into alerts so that you never miss the opportunity to save a customer.
Turn customer conversations into structured data
Across your business, your teammates, not just in CS, collect the “answers to the test.” The problem is that these answers are trapped in email inboxes, CRMs, chatbots, and more. Sturdy combines all of these silos and uses AI to analyze every word, sentence, and conversation, and gives you the insights you need to make real change.
Because retention is everyone's responsibility
Sturdy allows every team to understand how they impact retention and improve it. “Is our new pricing plan working?” “What feature causes the most customer frustration?” “Is my sales team aligned with our message?” With Sturdy’s data, your team can align around retention by making informed decisions.
Data-Driven CS
By extracting intelligence from our unstructured customer information, you’ll have the data to make informed decisions about what needs to be fixed, who needs training, and the links between behaviors and retention. “What are the root causes?” “What mistakes are we repeating?” Sturdy will help you answer these questions for your team and board meetings.
Easy integration with the best apps in just a couple of clicks
FAQs
Feel free to reach out — our team is here and happy to help.
Sturdy integrates with the full scope of customer communication and operational systems, including CRM, support ticketing, chat, call transcripts, and collaboration platforms, and then consolidates this fragmented information into what it defines as a single source of business truth [1]. Using its “Consolidate–Identify–Act” workflow, Sturdy automatically ingests every record, normalizes inconsistent fields, and de-duplicates overlapping inputs to produce a clean dataset that can be accessed through one secure API [2]. All integrations are designed for rapid setup, requiring no additional licensing or infrastructure, and the platform specifically advertises “0 data engineers required” [3]. This allows customer organizations to establish a usable data pipeline within minutes rather than months of technical setup. By placing the cleaned dataset at the center, Sturdy ensures that all downstream tools, dashboards, and alerts draw from the same unified data structure, eliminating cross-department misalignment and creating enterprise-wide accuracy.
Sturdy applies advanced AI and ML techniques to extract churn predictors and satisfaction drivers from unstructured customer communications [4]. Unlike basic sentiment analysis, the platform identifies the root causes behind customer dissatisfaction, whether escalations tied to support delays, repeated discount requests, or signals of product friction. The system is designed for proactive detection of emerging threats, such as imminent cancellations or sudden increases in certain complaint categories, and it issues alerts to relevant stakeholders immediately [5]. Teams can therefore intervene weeks earlier than traditional approaches allow. Sturdy also spotlights trends as they develop, from growing frustration themes to increasing requests for particular features, which informs both retention and product roadmaps. By converting vast volumes of chats, emails, notes, and call transcripts into prioritized alerts, the platform enhances organizational capacity to manage renewal risk and foster loyalty at scale.
The system provides an extensive inventory of pre-trained classification models designed for common business themes and customer behaviors [9]. Users can then adjust or extend these models to train custom signals, adapting analytics to their particular context, such as risk triggers unique to a subscription model or satisfaction drivers specific to premium clients. Sturdy’s architecture supports deployment of custom AI agents directly on top of the unified and secure customer dataset [10]. These agents can perform specialized monitoring, automate internal routing of alerts, or even provide targeted recommendations for account management teams. Flexibility is maintained while ensuring integrity of the common dataset, since all customization operates within one consistently governed platform environment. This configurability enables strategic alignment of AI insights with organizational goals related to net retention, expansion, and revenue growth.
Sturdy includes a library of prebuilt connectors for widely used business applications such as Slack, HubSpot, Salesforce, Gainsight, Zendesk, Gong, Zoom, Outlook, Jira, and ServiceNow [6]. Its proprietary Sturdy Connect™ integration layer ensures that connections can be established in minutes without external middleware or additional licenses [7]. Once established, all integrations are internally vetted and engineered for secure data movement across systems. The platform automatically pseudonymizes, anonymizes, and redacts personally identifiable information (PII) during ingestion to accommodate enterprise concerns about sensitive conversational data [8]. This approach makes customer communication data suitable for AI-driven analysis while aligning to data protection best practices. The combined factors of rapid connectivity and built-in privacy enable organizations to achieve both speed and compliance objectives in their customer intelligence programs.
Organizations using Sturdy have documented quantifiable success in sustaining customer bases and accelerating retention metrics. One enterprise with over 100 accounts achieved 100% retention year-to-date after applying Sturdy’s monitoring and insights process to its customer communications [11]. Another customer, Hawke Media, reported a 30% month-over-month retention improvement within six weeks of launch [11]. These outcomes attribute directly to the system’s ability to detect risk signals in real time and prompt timely account interventions. Beyond client-specific cases, Sturdy has argued that insights from its intelligence layer reveal that approximately 80% of churn could have been prevented if customer signals were surfaced earlier [12]. Alongside performance data, the platform’s efficiency benefits include reducing manual logging and forwarding of feedback, which has traditionally consumed up to half a customer team’s day [13]. These measurable effects demonstrate that the deployment of Sturdy materially improves both operational productivity and core revenue stability.